leading brand
noun
: a brand that sells the most
The company claims that its product is better than the leading brand.
Examples of leading brand in a Sentence
Recent Examples on the Web
Rad Power Bikes, once a leading brand in the U.S., filed for Chapter 11 bankruptcy in late 2025 and was sold to Life Electric Vehicle Holdings in January for $13.2 million, a 99% drop from its peak valuation.
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Los Angeles Times, 1 May 2026
This includes leading brand strategy integration with Marriott Bonvoy, their customer loyalty program, and testing how to use data and AI innovation to improve customer experience.
—Monique Wilson, Glamour, 13 Feb. 2026
Best Day Brewing, a leading brand, uses membranes, and UC Davis’ Runnebaum said that the membrane technology is rapidly improving.
—Senior Wine Critic, San Francisco Chronicle, 13 Jan. 2026
Most recently, Welch was global chief marketing officer of Rare Beauty, leading brand, product and consumer marketing as well as creative, PR, influencer, partnerships and social impact.
—Lisa Lockwood, Footwear News, 30 Oct. 2025
But company executives have said Comfort Colors took off, especially over the last year, and has become a leading brand within Gildan, which also sells apparel under its namesake label and American Apparel.
—Alex Harring, CNBC, 19 Oct. 2025
Nearly a year and a half after its launch, Cécred has established itself as a leading brand and stands out in a crowded market that requires unique strategies and advertising to stay competitive.
—Braedon Montgomery, Forbes.com, 1 Sep. 2025
The company also plans to capitalize on its position as a leading brand in ski and sailing to grow Helly Hansen’s outdoor segment.
—Angela Velasquez, Sourcing Journal, 7 Aug. 2025
Paired with Juel and Tony’s compelling storytelling, this team is uniquely positioned to capture the heart, adrenaline, and spirit of Hot Wheels, a leading brand in car culture.
—Etan Vlessing, HollywoodReporter, 7 July 2025
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Los Angeles Times, 1 May 2026
This includes leading brand strategy integration with Marriott Bonvoy, their customer loyalty program, and testing how to use data and AI innovation to improve customer experience.
—Monique Wilson, Glamour, 13 Feb. 2026
Best Day Brewing, a leading brand, uses membranes, and UC Davis’ Runnebaum said that the membrane technology is rapidly improving.
—Senior Wine Critic, San Francisco Chronicle, 13 Jan. 2026
Most recently, Welch was global chief marketing officer of Rare Beauty, leading brand, product and consumer marketing as well as creative, PR, influencer, partnerships and social impact.
—Lisa Lockwood, Footwear News, 30 Oct. 2025
But company executives have said Comfort Colors took off, especially over the last year, and has become a leading brand within Gildan, which also sells apparel under its namesake label and American Apparel.
—Alex Harring, CNBC, 19 Oct. 2025
Nearly a year and a half after its launch, Cécred has established itself as a leading brand and stands out in a crowded market that requires unique strategies and advertising to stay competitive.
—Braedon Montgomery, Forbes.com, 1 Sep. 2025
The company also plans to capitalize on its position as a leading brand in ski and sailing to grow Helly Hansen’s outdoor segment.
—Angela Velasquez, Sourcing Journal, 7 Aug. 2025
Paired with Juel and Tony’s compelling storytelling, this team is uniquely positioned to capture the heart, adrenaline, and spirit of Hot Wheels, a leading brand in car culture.
—Etan Vlessing, HollywoodReporter, 7 July 2025
Cite this Entry
“Leading brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/leading%20brand. Accessed 4 Jun. 2026.
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